The past few mornings I’ve been thumbing through the September issues of my favorite magazines. These are often the most robust, fashion-filled issues of the year, directing our attention to the trends that will shape our culture for the next few seasons to come. This time I’ve noticed something remarkable: the front-of-book content (the first few pages, usually ads) featured more faces of different shades, hues, identities, and ethnicities than I’ve ever seen before. What this tells me, is that whether it suits one’s taste or not, the world is changing, consumer behavior and interests are changing, and they are more dynamic, inclusive, and global.
This sense of change is especially palpable in New York this month, as September ushers in a season of new beginnings, fresh perspectives and ideas. The city buzzes with a renewed sense of purpose and possibility, with museums unveiling highly-anticipated exhibitions and the United Nations General Assembly convening to discuss the world’s most pressing challenges.
At ElevenThirtySix, we, too, are embracing this spirit of renewal. As we unveil an updated look, feel, and focus, we are reminded that change is not only inevitable but necessary. In a world that is constantly evolving, we can choose to resist it or harness its power to improve the quality of life for ourselves and those around us. We’ve chosen the latter.
This fall, we’re embarking on an exciting journey that will allow us to track and share global trends that are shaping our future. We’ve invested in new tools that allow us to delve into the most creative uses of technology and design, examining how they are revolutionizing industries and altering the way we live and work. We’ll be exploring innovations across Africa—looking at how culture, economies, and opportunities are transforming the continent – and impacting the world. Additionally, we’ll share data-driven marketing strategies from various sectors, offering insights on how to stay ahead and connected to community in an ever-changing landscape.
Understanding the people we serve is also more critical than ever. Getting the media attention we seek in an oversaturated market isn’t just about being seen or talked about—it’s about doing something truly conversation-worthy, something different and more deeply connected to your communities. The key isn’t just to focus on attention; it’s to focus on the impact and value we’re delivering. When we create meaningful connections and drive real change, the attention will follow. That’s why we’ll also be focusing on demographic trends, providing you with the knowledge to better connect with your audiences.
We’re excited to share these insights on our website and social media pages, so stay tuned.
September is more than just a month; it’s a feeling, a time of fresh starts and endless possibilities. We’re thrilled to be part of this journey with you, and we look forward to the conversations we’ll have now and into the future.
In possibility,
Ayofemi
Chief Strategist, ElevenThirtySix