Today, DANCE/NYC, the dance service organization, released its Dance Industry Census promotional video in an effort to capture the diversity and creative contributions of the NYC dance community and to encourage individual dance workers, dance entities and businesses to Get Counted.
In addition to the brand development, messaging, digital strategy, and media relations of the Dance Industry Census, the ElevenThirtySix and APMWorld teams pitched the idea of a promotional video to DANCE/NYC, drafted the initial video concept and script. Over a one-day shoot, our team produced the on-stage footage seen in the video. The E36 team also provided image stills (seen above) and produced the social media toolkit to accompany the video’s launch to Dance/NYC’s partner network and service community.
Watch the full video below. Learn more about the Dance Industry Census here.
Photo Credit: Emmanuel Agbeble, APMWorld