NYC Men Teach, NYC Office of the Mayor

ElevenThirtySix worked with the NYC Office of the Mayor and the NYC Young Men’s Initiative to launch a multimedia advertising campaign for the launch of NYC Men Teach. We managed the campaign from start-to-finish, beginning with focus groups of young men of color in education to understand the messages that would best resonate with their peers. ElevenThirtySix developed the advertising copy and imagery that was used in ads across New York City, including on buses, subways, and online. We also partnered to host community information sessions, as well as wrote speeches and talking points for key figures in the DeBlasio administration on the initiative and its success. Learn more about NYC Men Teach.